Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies
Smart tech plays two new and meaningful roles in market share expansion: defining the ideal customer profile to market to, and making a product more competitive
The LTAF has generated considerable interest, particularly from the defined contribution (DC) pension scheme market, where there has been recent positive news on the price cap rules
Unlike consolidating IT systems, orchestrating multiple products to work together produces not only a more innovative solution, but a less expensive one too