Bruce Sinclair

Smart Tech Customer Expansion Enabling Automatic Cross-Selling

30 May 2023 Public Bruce Sinclair

Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies

Data-Driven Market Expansion Identified by Artificial Intelligence

1 May 2023 Public Bruce Sinclair

Using AI and data mining to discover market adjacency insights can augment or replace the traditional market expansion playbooks used today

Smart Digital Value Creation for Tech and Software Companies

8 March 2023 Bruce Sinclair
Public

Smart digital transformation can be applied to any company, but the type of company determines the specific tools needed to implement the smart digital transformation

Market Share Expansion Through Product Innovation with AI

21 February 2023 Bruce Sinclair
Public

In addition to the role smart tech plays in retention and pricing, discussed earlier, it also plays two new and meaningful roles in market share expansion

The Competitive Advantage of Incorporating Smart Digital into PE Diligence

6 February 2023 Bruce Sinclair
Public

Incorporating smart digital value creation into diligence enables the sponsor to see value invisible to other value creation methods

Improving Buy and Build Results with Smart Digital

30 January 2023 Bruce Sinclair
Public

I’d like to introduce the outcome integration strategy

Maximizing Returns through Data-Driven Pricing Strategies

23 January 2023 Bruce Sinclair
Public

Some companies use cost-plus pricing and others use competitive-based pricing, but the gold standard is value-based pricing

Boost Customer Retention with Smart Tech

17 January 2023 Bruce Sinclair
Public

As we all know, it’s far more profitable to keep a customer than to acquire a new one, whether that’s to sell them more of the same or new products...