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Warburg Pincus Invests In Personetics

Warburg Pincus has invested $75m in Personetics, a provider of data-driven personalization and customer engagement solutions for banks and financial services providers. Personetics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital and Nyca Partners.

Peter Deming, Managing Director at Warburg Pincus and Head of Financial Services across EMEA, said: “Personetics leverages an unrivaled AI technology which is badly needed by established banks as they seek to differentiate themselves in a crowded market and match the customer experience of the Neobanks and FinTech apps.  David and his team have built the perfect solution for the post-COVID banking distribution model and already secured a world-class client base. Through the combination of our financial backing and Warburg Pincus’ extensive global network across financial services, Personetics can distribute its unique technology into banks all over the world”.

Adarsh Sarma, Co-Head of Europe at Warburg Pincus, said: “Israel continues to offer innovative, high growth investment opportunities across technology, financial technology and financial services, all sectors of particular interest to Warburg Pincus. We have committed almost $700 million of equity to businesses in Israel since our founding which is a testament to the talent and innovation that the country has fostered.  In spite of the global pandemic, Israel is very much open for business and we look forward to a fruitful and successful partnership with Personetics”.


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